1. What Personal Information About Customers Does Yidella.com Gather?
The information we learn from customers helps us personalize and continually improve your shopping experience at Yidella.com. Here are the types of information we gather.
INFORMATION YOU GIVE US We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our store, and communicating with you.
AUTOMATIC INFORMATION We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use “cookies,” and we obtain certain types of information when your Web browser accesses Yidella.com.
E-MAIL COMMUNICATIONS To help us make e-mails more useful and interesting, we might receive a confirmation when you open e-mail from Yidella.com if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Email Preferences or unsubscribe by clicking the unsubscribe link at the bottom of any yidella e-mail.
INFORMATION FROM OTHER SOURCES We might receive information about you from other sources and add it to our account information.
2. What about Cookies?
Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as storage of items in your Shopping Cart between visits.
3. Does Yidella.com Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described.
AFFILIATED BUSINESSES WE DO NOT CONTROL We work closely with our affiliated businesses. In some cases, these businesses might sell offerings to you directly through Yidella.com. In other cases, we might sell product lines jointly with these businesses. You can tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.
THIRD-PARTY SERVICE PROVIDERS
We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
BUSINESS TRANSFERS As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).
PROTECTION OF YIDELLA .COM AND OTHERS We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Yidella.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
WITH YOUR CONSENT Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.
4. How Secure Is Information About Me?
We work to protect the security of your information during order transmission by using Secure Sockets Layer (SSL) software, which encrypts order information you transmit. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
5. What about Third-Party Advertisers and Links to Other Web Sites?
Our site might include third-party advertising and links to other Web sites. We do not provide any personally identifiable customer information to these advertisers or third-party Web sites.
Yidella.com might also display targeted advertising based on personal information about users. Although Yidella.com does not provide any personal information to advertisers, advertisers (including ad-serving companies) may assume that users who interact with or click on a targeted advertisement meet the targeting criteria used to display the ad (for example, users in the northwestern United States who like African men clothing).
6. Which Information Can I Access?
Yidella.com gives you access to a broad range of information about your account and your interactions with Yidella.com for the limited purpose of viewing and, in certain cases, updating that information.
7. What Choices Do I Have?
As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase.
You can add or update certain information on pages such as those referenced in the “Which Information Can I Access?” section above. When you update information, we usually keep a copy of the prior version for our records.
If you do not want to receive e-mail or other mail from us, please adjust your Email Preferences or unsubscribe by clicking the unsubscribe link at the bottom of any Yidella’s e-mail.
8.Conditions of Use, Notices, and Revisions
If you choose to visit Yidella.com, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, disputes, and choice of law. If you have any concern about privacy at Yidella.com, please email email@example.com with a thorough description, and we will try to resolve it.
Our business changes constantly, and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
9. INFORMATION YOU GIVE US: You provide most such information when you search, buy, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; place an order through Shopbop.com; provide information in My Account (and you might have more than one if you have used more than one e-mail address when shopping with us); communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; content of e-mails to us.
INFORMATION YOU CAN ACCESS Examples of information you can access easily at Yidella.com include up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, e-mail preferences); payment settings (including credit card information) e-mail notification settings.